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How to Sell Advice
208. My content publishing and distribution framework
Jan 12, 2024
Explore the framework for content publishing and distribution to attract clients. Learn about building credibility, leveraging audiences, maximizing opportunities through expertise, and creating a sustainable business through content creation. The importance of consistent content, tailored for ideal customers, and owning and distributing content through a website for credibility are emphasized.
17:20
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Quick takeaways
- Establishing a strong website foundation is crucial for showcasing expertise and credibility.
- Consistent content creation and distribution over time builds expertise and credibility in the industry.
Deep dives
Building a Strong Foundation: Strategy and Positioning
Building a strong foundation for your content involves developing a clear strategy and positioning. This forms the basis for your messaging and sets the tone for how you interact with your target market. Establishing a website that effectively communicates your positioning is crucial for showcasing your credibility and expertise. Your website serves as the central hub for your content and should align with your strategy to create a compelling online presence.
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