In this discussion, Jordan, who leads a business growth company, and Brian, a seasoned entrepreneur in SaaS and MVP services, dive deep into customer engagement strategies. They explore the nuances of self-serve models versus direct sales, and the importance of balancing cash flow with building sustainable assets. The duo sheds light on effective project management tools like Asana, how AI can enhance customer support, and ways to refine user experience, particularly in SaaS. Get ready to rethink your business strategies!
The transition from e-commerce to sustainable business models alleviates seasonal pressures, allowing for consistent focus on long-term projects.
Developing a membership model for AI training and collaboration taps into the growing demand for ongoing education and community engagement.
Deep dives
Transitioning from E-commerce to New Ventures
A significant shift in focus is highlighted as the speaker transitions from e-commerce to the development of a new business model. This change eliminates the seasonal pressures associated with events like Black Friday and Cyber Monday, allowing for consistent concentration on innovative projects. The speaker articulates a desire to engage in long-term committed projects rather than short-term SaaS endeavors. This motivation stems from a newfound excitement about exploring opportunities outside of the traditional SaaS landscape.
Navigating Client Work vs. Building Assets
The struggle to balance client work with the development of personal business assets becomes a central theme. While enjoying successful client consulting projects, the speaker reflects on the time lost that could otherwise be spent on creating scalable products. The goal of maintaining business growth is juxtaposed against the fulfillment of consulting engagements. A strategic consideration emerges to delegate more, seeking to regain precious time for developing new ideas.
Understanding Customer Activation and Feedback
The conversation reveals a deeper understanding of customer activation challenges following the release of a new feature. Insights indicate the importance of ongoing communication and support to improve the customer experience and retention. Specific adjustments are being made to cater to user feedback, including the launch of messaging capabilities and appointment scheduling within the platform. This focus on adjusting based on real-time data demonstrates an adaptive business strategy aimed at meeting customer needs.
Exploring Membership and Training-Based Business Models
The possibility of developing a membership model focused on AI training and template sharing is introduced. The speaker recognizes growing interest in ongoing education and community collaboration, seeing value in combining various contributors. This potential venture would emphasize the creation of a valuable educational resource while addressing market demand for AI knowledge. By integrating a community and resource library, the initiative aims to build a sustainable business model centering on user engagement.