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We're Gonna Make It
He Sold 2 Mobile Apps Without Coding Anything
Mar 12, 2025
In this engaging discussion, Steven Cravotta, an entrepreneur who sold two mobile apps without any coding experience, shares his journey. He reveals innovative strategies for brand-creator collaborations, emphasizing the role of gamified influencer marketing. Steven dives into hiring designers, navigating the app landscape, and the importance of authenticity in content creation, especially in the age of AI. He also discusses balancing app launches with full-time work and the significance of personal branding in driving revenue growth.
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Quick takeaways
- The podcast highlights how a $1,500 contest can effectively drive app engagement, yielding over 3,000 installs at a low CPI.
- It discusses the innovative marketplace model that allows brands to host content competitions, minimizing upfront costs and risks in influencer marketing.
Deep dives
Creator Contest Success
A recent contest funded by $1,500 yielded significant engagement for a new app, resulting in over 3,000 installs at a cost per install (CPI) of around 50 cents. The contest awarded a total of 10 creators, with the top prize being $500, while others received lesser amounts based on views. This success demonstrated the potential of content competitions in driving app visibility and engagement, providing valuable marketing insights into content market fit. Taking ownership of the resulting content allows for strategic scaling of future marketing efforts based on learnings from the contest.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode