One Percent Better

The Truth About Audience Size Once & For All

Apr 16, 2024

In this podcast, the host shares insights on measuring creative work impact, audience size mindset shifts from Seth Godin, Josh Spector, and Jon Finkel. Key takeaways include focusing on delighting a small group first, reframing projects as valuable even if unseen, and aiming for 10 dedicated followers. Practical tips on building an audience that looks forward to your work are also provided.

19:46

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Quick takeaways

Focus on delighting a small group first for impact, not a huge audience.

Reframe creative projects as valuable even if unseen, prioritize personal enjoyment and growth.

Deep dives

Impact of Audience Size on Creative Projects

The podcast discusses the significance of audience size when engaging in creative projects, emphasizing that impacting even a single individual could validate the effort put into the work. Reflecting on reaching young adults with a podcast on poetry, the host contemplates the value of connecting with an audience and how impact may not be immediate but could resonate in the future. The narrative delves into the idea that creative endeavors, whether podcasts or blogs, can hold intrinsic value even without a large audience.

How to Provide Value to an Audience

04:00

Introduction

3min

Exploring Poetry through Audience Engagement

2min

Exploring Audience Size and Impact for Creative Projects

5min

Understanding Audience Needs and Value for Creative Work

4min

Building an Audience with Care and Courage

6min

Quick Links Not To Be Missed:

Join the No Spam Mailing List

Coaching Opportunites

Josh Spector's Spectacular Newsletter

Buy the Macho Man Book

Seth Godin's 1st Appearance on One Percent Better

Josh Spector's Episode

On this episode, I share:

- A personal story of cobbling together a powerful poetry podcast for my high school seniors in under 3 hours - Reflections on how to measure the impact of creative work, even if audience reactions are unclear - Liberating mindset shifts around ideal audience size from guests like Seth Godin, Josh Spector and Jon Finkel - Practical tips on building an audience that truly looks forward to your work

Key Takeaways: - You don't need a huge audience to make an impact. Focus on delighting a small group first. - Reframe creative projects as worthwhile even if no one sees them, for the value they provide you. - Aim for 10 people who would "cross the street" for your work as a starting point. - Pick one "keyboard" - newsletter, podcast, blog - and consistently create value for a specific audience.

I also mention a special offer to review your work and provide feedback. Hit reply to any email to take me up on it.

If you've been holding back on a creative project because you don't have an audience yet, this episode will inspire you to start anyway. Remember, it's a privilege to share your gifts with the world, regardless of audience size.

Don't forget to check out these links:

Join the No Spam Mailing List

Coaching Opportunites

Thanks for listening to Episode 294!

--Joe

P.S. This LINK is the best way to share the podcast with a new listener