Rebranding is always a ballsy move, and some would argue Airbnb took the challenge quite literally when it revealed its refreshed look in 2014. Jowey Roden, one of the designers on the project and now Executive Creative Director of Koto, gives us an inside scoop into the process that set off an unintentional flurry of snickers, winks, and innuendos.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic, matchstic.com / @matchstichouse (instagram)
Hosted by Blake Howard, @blakehoward (instagram)
Co-hosted by Sarah Gail Hughes
Edited by Matt Owen