English with Kirsty Episode 293: EwK293 - Marketing your language services to direct clients vs. agencies with Sarah Silva
I came across Sarah’s work when a friend recommended her book. Since then, I’ve been receiving her marketing tips in her newsletter – and it’s worth subscribing to if you haven’t already!
A few weeks ago, I saw Sarah giving tips on a subject that often comes up in my conversations with clients and networking sessions – the transition from working solely with agencies to approaching potential direct clients for the first time. So I thought it would be good to do an episode on this topic with someone who could bring marketing experience and practical, implementable tips.
We talked about:
- Sarah’s books for translators and why she decided to write them
- Tips to consider when you’re planning to contact potential direct clients, especially if you’ve previously only worked with agencies
- Some common mistakes when it comes to pitching translation services to direct clients and what you can do instead
- Why having a portfolio can be helpful and what else you can do in addition/instead
- Why it’s important to feel confident about presenting yourself and your services in the customer’s language.
You can find out more on the show notes page, where I've also listed all the links to the books and other resources that we mentioned: https://englishwithkirsty.com/podcast/episode293/