The Story of a Brand AF Drinks - A Bold Challenge to Alcohol Culture—One Drink at a Time
In today’s episode of The Story of a Brand Show, I had the pleasure of chatting with Lisa King, the trailblazing founder behind AF Drinks.
Lisa’s journey is as inspiring as it is impactful—from launching Eat My Lunch, a social enterprise that addressed child poverty in New Zealand, to creating a globally recognized alcohol-free beverage brand. With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize, and live healthier lives. Her story is a testament to the power of purpose-driven business.
Here are some highlights from our conversation:
* From Social Impact to Innovation: How Lisa transitioned from Eat My Lunch to leading the alcohol-free revolution with AF Drinks.
* The Power of Purpose: Creating businesses with missions that change lives and solve real-world problems.
* Challenging Alcohol Culture: Why Lisa is passionate about making alcohol-free living fun, aspirational, and inclusive.
* The Role of Afterglow: AF Drinks’ unique ingredient that replicates the warmth and ritual of alcohol.
* Lessons for Entrepreneurs: Insights on building mission-driven brands that blend profit and purpose.
Join us in listening to this inspiring episode as Lisa shares her journey of resilience, innovation, and transforming social norms—one drink at a time! 🎧
For more on AF Drinks, visit https://us.af-drinks.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
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