Scale Your SaaS 230: How to Successfully Launch a Software Product - with Karthik Suresh
EPISODE SUMMARY
Launching a software product can be a very stressful experience even if you have an amazing product. But with the right tools in place and a well-defined launch process, you’ll be able to breeze through this phase with flying colors. Gone are days when the product management team is in utter chaos due to a lack of structured planning.
In today’s episode of SaaS-Story in the Making, Ignition Co-Founder and CPO/CTO Karthik Suresh elaborate on the elements of a successful product launch with B2B SaaS Sales Coach and Host Matt Wolach. He also discusses the two different stages of product development along with advice on how to best execute your launch. Watch and learn how to strategically present your awesome SaaS products without losing sleep before the deadline!
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 230, “How to Successfully Launch a Software Product – with Karthik Suresh”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Karthik Suresh, Co-Founder and CPO/CTO at Ignition
Top Tips From the Episode
- Listen to the Target Customer
- Prioritize Product Market Fit Before Scaling
- Hire the Right People
Episode Highlights
- Early & Late Stage Product Development Differ
- Product Development in a Startup is Tougher
- The Launch Process Determines Product Success
Get even more tips by following Matt elsewhere: