Running a business isn't free; it takes products, services and resources. But what should you invest in, and when? How much is it going to cost you? These are fair questions, and there's a different answer depending on what kind of business you're in and how long you've had your doors open.

This week on the Stories in Small Business podcast, I'm sharing my thoughts on some of the most important investments a business should make--and I'm also sharing how much I spend on each of these investments every month or year.

Some of the investment ideas have free options, and one in particular I specifically recommend you stay away from that free option, because it's doing you no favors. Listen through to the end for a bonus investment that won't cost you a dime and that everyone needs to take a part in!

Mentioned in This Episode

037: Top Visibility Investments for Your Business