Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore from Isabel Eats.

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Welcome to episode 336 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Isabel Orozco-Moore from Isabel Eats where she talks about leaning into a niche, delegating tasks, and more.

The Freedom of a Niche

It's another FBP Rewind episode today, and we're so excited to revisit our November 2019 interview with Isabel Orozco-Moore from Isabel Eats!

After blogging for a year, Isabel decided to completely rebrand her site and lean into sharing just Mexican recipes. By narrowing down her focus, she was able to strengthen her brand and solidify her content strategy.

But that's not all that Isabel and Bjork cover in this episode! You'll also hear how she made her first hire, how she decided what tasks to delegate, how she monetizes her blog, and more.

In this episode, you'll learn:

How she was nominated for a Saveur Award
How and why she rebranded her blog
Why she decided to focus on her niche
How she monetizes her blog
How she hired a virtual assistant
How to make a Keep-Delegate-Delete list
How to get better at specific tasks

Resources:

Isabel Eats
Designing Your Life
Loom
Follow Isabel on Instagram, Facebook, and Pinterest
Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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