Before launching your offer, you need to ascertain that it will, in fact, sell. In this episode, we share the five steps of our signature “sleuthing” process to prevent time-wasting and promote money-making. From market size and purchasing power to pain points and value propositions, we talk you through each essential part of the green lighting process.
You’ll hear our take on the value of competition, the distinction between competition and commodification, and the magic of the creator economy.
Tune in for all you need to know about green lighting your offer before taking it to market (and what to do once you’ve given yourself the go-ahead)!
Here’s a sneak peek of what we discuss:
- What it means to green light your offer
- Our signature process: sleuthing
- Why it’s important to consider the market size
- How to approach hyper-specialized offers
- The emotional weight of evaluating purchasing power
- Clarifying whether your offer solves your quintessential client’s pain point
- The value of competition
- The distinction between competition and commodification
- How to de-commodify your offer
- An example of the value proposition in action
- The magic of the creator economy
- The next step once your offer has the green light
JOY : Paperlike
HUSTLE: Transistor.fm
Resources:
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.