Unemployable cover image

Unemployable

E50: How A Concrete Worker Built A Million Dollar Tech Company Without Knowing How To Code

Nov 25, 2024
01:09:16

From pouring concrete with his brothers to building game-changing construction tech - Daniel Ouliaris' story is a masterclass in resilience and reinvention.

Starting with just a $30K loan from mom and a Barina with screens hanging out the window, Daniel and his brothers scaled their Melbourne concreting business to $15M/year with 130 employees. But when COVID hit, everything changed.

In this raw and honest conversation, Daniel reveals:

  • How getting constantly screwed by builders inspired a tech solution
  • The brutal reality of laying off 110 workers in 3 weeks
  • His battle with depression and the surprising way his best mate helped him recover
  • Why they chose to pay every subcontractor even when they could have walked away
  • How their construction software saved one client $180K in a single dispute
  • Behind-the-scenes look at raising $1M for a tech startup
  • The actual costs and challenges of building software as a tradie

Whether you're a tradie tired of getting squeezed by builders, an entrepreneur facing tough times, or someone interested in the construction-tech revolution, this episode delivers powerful insights about business, mental health, and turning industry pain into opportunity.

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