More Than Photos 019 - How Trying to ‘Go Luxury’ Nearly Cost Us Everything We Loved About Our Business
Jun 30, 2025
Chasing luxury nearly derailed everything they loved about their photography business. They candidly discuss the burnout that crept in and the wake-up call that led them back to their true passion. Listeners hear about the struggle of staying authentic while navigating the pressures of luxury branding. The importance of embracing individuality and creating genuine client connections takes center stage. Transformative strategies for empowering creative entrepreneurs are shared, encouraging a personalized path to success.
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Luxury Concept Confusion
- Even photographers with perfect portfolios struggle with doubts about pricing and direction.
- Luxury as a concept is vague and can cause confusion and pressure in photographers.
Burnout From Nonstop Weddings
- Brad and Jen experienced burnout shooting consecutive back-to-back weddings without enough recovery time.
- The year they shot July weddings in Michigan without their usual summer break was overwhelming and exhausting.
Pricing Wake-Up Call
- Brad and Jen had a wake-up call realizing a newer photographer was charging almost double their rates despite less experience.
- This humbled them and made them see differently about their business value and pricing.
