[AI Series] Transforming Client Services and Advisors’ Workflow Using AI With Mark Gilbert

Mark Gilbert is the Co-founder and CEO of Zocks, an AI-powered platform helping financial advisors streamline workflows by automating tasks like meeting notes, CRM updates, and client communications. Under his leadership, Zocks has raised over $19 million in funding and is recognized as a leader in WealthTech innovation. Before launching Zocks, Mark held senior product leadership roles at Twilio, Hearsay Systems, and Microsoft. He earned a bachelor's degree in applied science in electrical engineering from the University of Waterloo.

In this episode…

Financial advisors are overwhelmed with administrative tasks that distract them from client engagement and strategic planning. From manual data entry to prepping and debriefing after meetings, these time-consuming workflows reduce their ability to scale personalized service. With AI advancing rapidly, how can advisors reclaim their time while ensuring accuracy and compliance?

Mark Gilbert, an expert in product development and artificial intelligence, shares how financial professionals can leverage AI to automate unstructured client interactions — like emails and phone calls — into structured, actionable data. He explains how his team uses multiple large language models in parallel to ensure accurate output and eliminate hallucinations. This approach, he notes, is most effective when guided by real advisor pain points rather than by chasing the latest AI trends. Mark also offers practical strategies for increasing internal trust and adoption of AI through transparency, audit logs, and a user-friendly interface.

In this episode of The Customer Wins, Richard Walker interviews Mark Gilbert, CEO of Zocks, about how AI is transforming the advisor-client relationship. Mark discusses building trust in AI systems, adapting to fast-changing models, and the differences between bootstrapping and venture-backed growth. He also shares thoughts on leading AI adoption, product design priorities, and his approach to building a scalable, secure solution.