This podcast highlights the first season's episodes and guests, including discussions on alternative assets, branding & consumer behavior, geographical and sector considerations, high profile acquisitions like CD&R's £7bn takeover of Morrisons and Permira's £300m buyout of Dr. Martens. The upcoming season 2 of Private Markets is introduced. The chapters explore topics such as successful investments in private markets, growth of alternative assets supported by Peters Hill Partners, structural changes in private markets, opportunities for private equity investment in European capital markets, sponsors Bremont and Gain, emotional connection in building strong brands, and the private equity market in India and its growth potential.