RSPA Trusted Advisor “Quick Take” Ep. 51: How to Stop Selling on Price with NAB’s Keith Sampson

In Episode 51 of “The Trusted Advisor,” Keith Sampson, the National Sales Director for North American Bancard, previews his RetailNOW 2021 breakout session “Sell on Price, Lose on Price – Don’t be a Loser!” Sampson and the RSPA’s Jim Roddy discuss how to capture the attention of merchants, which tools will help you sell value over cost, and why VARs and ISVs should invest time attending shows, especially in 2021.

Scheduled for July 25-27 at the Gaylord Opryland in Nashville, RetailNOW 2021 will feature 20+ education sessions across six tracks: VAR & ISV Executive Education, Sales & Marketing, Customer Service, Security, Next Gen Technologies, and Cannabis. For more information on RetailNOW or to register for “Where The Industry Meets,” follow this link: http://www.gorspa.org/retailnow

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.