Recent months have shown an uptick in the frequency and variety of fraudulent music streaming practices, allowing bad actors to collect undue revenue by criminally inflating the number of streams for tracks they upload to DSPs. In the first of two episodes this Fall covering music streaming fraud, we talk to CD Baby's Chief Revenue Officer, Christine Barnum about the history of fraudulent behavior since the start of digital music sales, CD Baby’s participation in the Music Fights Fraud initiative, why there is a need for a coalition to combat streaming fraud, and what steps are being taken today to address the issue.
The Future of What