Imperfect Action Ask Steph: Should I scale my existing offers or create something brand new?
Nov 15, 2022
15:54
Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...
- How scaling one product can minimise the risk and allow more time for focussing on the next thing.
- The challenges that present themselves whilst scaling up.
- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer
Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph
SHOW LINKS:
- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
- Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtaylor.co
- How scaling one product can minimise the risk and allow more time for focussing on the next thing.
- The challenges that present themselves whilst scaling up.
- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer
Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph
SHOW LINKS:
- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
- Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtaylor.co