Never Be the Smartest Person in the Room

Amalia Martino is the Founder of The Vida Agency, a creative agency providing strategic communications, public engagement, media planning, and more to underrepresented and disproportionately impacted communities. When Amalia founded the agency in 2017, she set out to build a place where every voice is valued, every client achieves strategic and inclusive impact, and every person is intentionally supported on their leadership development journey.

With nearly two decades of leading communications and public relations campaigns, Amalia designs culturally relevant initiatives that transform behavior. Recognized for her unique ability to engage and elicit valuable input from a diverse array of communities, she models inclusive community outreach principles that The Vida Agency has become known for. A powerful and authentic public speaker and facilitator, Amalia activates audiences across sectors. She regularly speaks on building inclusive strategies for marketing and engagement, and shares lessons from The Vida Agency's efforts to enable a culture of leadership.

In this episode…

Do you have personal values you want to incorporate into your business? Have you ever felt stuck in company culture?

Amalia Martino worked in corporate communications but felt stuck in a rigid company culture — so, she moved on to freelancing. With no business degree, and while managing motherhood, Amalia then founded The Vida Agency to ensure every voice is valued through strategic communication.

In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Amalia Martino, Founder of The Vida Agency, to talk about how she leads her company with compassion. Amalia looks back on her work experience, talks about her passion for serving underrepresented communities, and gives tips for finding your team to build a great business.