Like sales, marketers have a hard time with a product or service they don’t believe in. 

When Amber Bogie was searching for the right marketing opportunity, she was less concerned about the product and more concerned about joining a mission driven company. 

So, she developed a quadrant:

• What does the company offer as a product? 
• What is the company culture and how does that fit in with you?
• What is the role itself and how does that fit with how you want to grow?
• What kind of leadership does it have?

She found that at Reachdesk—a company committed to delivering customers and prospects a moment of delight and connection had the right mix.

Now three months into her new gig, Bogie is bringing a holistic view of the marketing and sales funnel where targeted demand generation fills the top, and once they enter the CRM, account-based touchpoints begin with channels and tactics creating a flywheel effect. 

And account-based experience (ABX) is the key piece to create the flywheel. Brand drives demand, ABX throughout the entire journey, and customer advocacy fuels back to the top. 

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