The Unscheduled CEO

This LEAKED company handbook changed my life... (Seriously)

12 snips
Nov 18, 2025
Discover the art of getting free help from hyper-successful individuals. Jonathan shares how most advice requests miss the mark, often becoming creepy or annoying. Learn why expressing gratitude and taking action matters in building connections. He reflects on his company's culture of passion-driven projects, influenced by Valve, and urges listeners to avoid making excuses that stifle opportunities. A light-hearted sparkling water review adds a humorous touch to the discussion, keeping it engaging!
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ANECDOTE

Gluten Test Changed His Heartburn

  • Jonathan cut gluten and dairy and saw heartburn improve dramatically within weeks.
  • He later ate gluten again, felt very sick, and concluded the intolerance was real for him.
INSIGHT

Do What Excites The Team

  • Jonathan models AJ&Smart and Valve: do what excites the team, not what simply monetizes.
  • Prioritizing interest keeps quality high but makes growth unpredictable.
ANECDOTE

Valve As A Creative North Star

  • Jonathan admires Valve's independent choices, like not churning sequels despite huge demand.
  • He uses Valve as a creative north star for AJ&Smart's unpredictable product decisions.
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