Asian Insider S1E23: Wanna be a wang hong? Why China’s influencer economy is booming: Letter from the Bureau
More young people dream of becoming influencers and that’s ok with Beijing.
Synopsis: Every first Friday of the month, The Straits Times' foreign editor Bhagyashree Garekar chats with ST’s correspondents in the Asia-Pacific, the US and Europe.
They talk about life as it goes on, amid the screaming headlines and bubbling crises.
In this episode, she chats with ST's China correspondent Aw Cheng Wei.
Highlights (click/tap above):
1:03 How does the influencer economy work?
2:14 Why has the Chinese influencer economy become so huge?
4:37 How much do the influencers earn?
6:00 Where is Viya now?
7:32 What does it take to be a successful wang hong?
11:34 What is a day in the life of a wang hong like?
13:25 How does the Chinese government view the wang hong?
Read Aw Cheng Wei’s article here: https://str.sg/i3Hw
Produced by: Bhagyashree Garekar (bhagya@sph.com.sg), Ernest Luis, Hadyu Rahim and Fa’izah Sani
Edited by: Hadyu Rahim and Fa’izah Sani
Follow Letter From The Bureau Podcast every first Friday of the month on our Asian Insider Podcast channel here:
Channel: https://str.sg/JWa7
Apple Podcasts: https://str.sg/JWa8
Google Podcasts: https://str.sg/wQsB
Spotify: https://str.sg/JWaX
SPH Awedio app: https://www.awedio.sg/
Website: http://str.sg/stpodcasts
Feedback to: podcast@sph.com.sg
Read Bhagyashree Garekar’s articles: https://str.sg/whNo
Read Aw Cheng Wei's articles: https://str.sg/wzce
Read ST's Letters From The Bureau: https://str.sg/3xRd
Register for Asian Insider newsletter: https://str.sg/stnewsletters
---
Discover more ST podcast channels:
In Your Opinion: https://str.sg/w7Qt
Asian Insider: https://str.sg/JWa7
Health Check: https://str.sg/JWaN
Green Pulse: https://str.sg/JWaf
Your Money & Career: https://str.sg/wB2m
ST Sports Talk: https://str.sg/JWRE
#PopVultures: https://str.sg/JWad
Music Lab: https://str.sg/w9TX
Discover ST Podcasts: http://str.sg/stpodcasts
Discover BT Podcasts: https://bt.sg/pcPL
---
Special edition series:
The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2
Invisible Asia (9 eps): https://str.sg/wuZn
Stop Scams (10 eps): https://str.sg/wuZB
Singapore's War On Covid (5 eps): https://str.sg/wuJa
---
Follow our shows then, if you like short, practical podcasts!
#STAsianInsider
See omnystudio.com/listener for privacy information.