#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter.

I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features.

Today, we’re exploring the power of connecting marketing and experimentation to business outcomes with Vijay Ganesan, Co-Founder and CEO of NetSpring, now part of Optimizely. We’ll dive into how this integration enables marketers and digital leaders to measure what matters most and unlock new levels of insight and accountability.

Vijay - welcome to the show and congrats on the acquisition of NetSpring - Why don’t you start by telling us a little bit about your background and your current role?

RESOURCES

NetSpring website: https://www.netspring.io

Optimizely website: https://www.optimizely.com

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