The AI CMO (Tom Wentworth, CMO @ incident.io)

Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO.

It's scary good.

He came on my podcast to talk about how he's actually using AI in marketing, and:

* Why he moved from 'big company CMO' to a scrappy team of 5.

* How they're using AI to drive pipeline right now.

* How to build a culture of AI adoption.

* His formula: Marketing Output = AI × Taste²

* Where the AI puck is going.

* And of course, how he's replacing himself with his Claude Code AI CMO.

My takeaways from our talk:

1️⃣ Make AI a team sport

Tom is leading from the front. In the tools daily testing, learning, shipping. He's aproaching AI as a team sport. No one is solely responsilbe for 'AI Adoption'. Everyone is experimenting, and everyone is benefiting.

2️⃣ Marketing Output = AI × Taste²

"Taste is an exponential contributor to marketing output and it can't be easily automated". The place most people fail isn't in the ability to write or build *something* it's to write or build the right thing, that they're be proud to ship.

3️⃣ AI Marketing can be wonderfully compounding

Claude Code will keep getting better --> his 'context database' will keep getting better --> his agents will work better --> they'll invest even more. His AI machine is compounding. Everything it makes, makes the next thing easier to do, faster, and better.

4️⃣ It's still early

Tom talked about how he'll talk to some marketers who work at companies who aren't explicitly pro-AI usage. His advice to marketers at these companies: leave. It was surprising to me that some companies are still not bought in, but it makes sense. We're still early.

Full episode here: https://www.peersignal.org/podcast

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