On Brand with Nick Westergaard AI Supported Collaboration & Creativity
Cliff Ettridge is Director at The Team, where he leads their employee experience strand. His work for clients such as IBM and the BBC helps bring brand strategies to life internally and externally. We discussed all of this and more this week on the On Brand podcast.
About Cliff Ettridge
Since joining the agency in 2002, Cliff Ettridge has led their employee experience strand, delivering projects for brands such as IBM, RBS, Three, and the BBC. With over 25 years of experience developing employee engagement strategies, Cliff’s expertise lies in developing ideas that bring basic business concepts to life and attract and retain talent. Today he leads a team delivering work for BP, the Open University, and Centrica. He designs employer brands, creates internal communication plans, and develops campaigns to bring business strategies and messages to life.
From the Show
What brand has made Cliff smile recently? Cliff shared a recent smile from shoe brand ASICS for their brilliant new ad featuring Succession's Brian Cox in-character as Logan Roy in running shorts and shoes!
Connect with Cliff on LinkedIn and team.co.uk.
As We Wrap …
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Until next week, I’ll see you on the Internet!
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