Climate Quickie: How to market climate, from the 3 billion ad man

Three ways to talk about climate in a way that people care about? Focus on simplicity, humanity, and accountability. Make it real, make it regular, and always accompany it with a consequence. Says the climate marketing professor who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall, all on this week’s Climate Curious.
If you enjoyed this Climate Quickie, listen to the full interview with John – Climate marketing professor: love is the most effective message.
Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.

Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook

Suggest a topic you’d like Climate Curious to cover

Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook

Suggest a topic you’d like Climate Curious to cover

Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha 
Hosted by Maryam Pasha and Ben Hurst 

 

Hosted on Acast. See acast.com/privacy for more information.