Investment Performance Over AUM

The focus at PGM is primarily on delivering superior investment performance rather than simply increasing assets under management (AUM). David Hunt emphasizes that success in generating excess returns for clients builds trust and leads to organic growth in AUM over time. He argues that the correlation between size and performance can be complex, suggesting that a larger asset base does not always equate to better investor outcomes. Thus, investment excellence remains the core goal, with growth in AUM seen as a positive byproduct of achieving that excellence.