What Seth Godin Thinks About the State of Social Media

Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• 05:42 - Why marketing still matters
• 06:50 - Why marketing and advertising are not the same thing
• 11:01 - Why social media success is about having a noteworthy product, not a noteworthy post
• 16:41 - How clickbait earns distrust and ultimately loses customers
• 20:46 - Why consistency is more valuable than authenticity
• 28:06 - How to market to people’s beliefs
• 29:20 - Why want and customer experience are greater than need in first world marketing

 

Resources

• Get the new State of Marketing report for free from Salesforce here.
• Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
• Get Seth’s new book This Is Marketing here.

 

Visit SocialPros.com for more insights from your favorite social media marketers.