5: How To Fill Your Coaching Practice with High Paying Clients with Jonathan Bennett

In this episode of "I Need A Coach," executive coach Jonathan Bennett shares his journey from the corporate world to his coaching practice. He discusses the challenges of transitioning from a traditional job, offers insights on business development, and emphasizes the importance of having one-on-one conversations to cultivate potential clients. He shares valuable advice for new coaches and explains the significance of planting seeds through meaningful connections. Join host Adam Packard as he delves into Jonathan's experience and provides actionable strategies for building a successful coaching business. Tune in to gain valuable insights and practical tips.

Jonathan has been where his clients are now. He left an executive role at a large hospital to strike out on his own, founding a management consulting firm. And, for 10 years, things were great. The company grew–became a B Corp and served hundreds of organizations. The problem was that he was unfulfilled. After a successful exit in which he went through a management buyout of his company, Jonathan founded his coaching practice so that he could fulfill his purpose to create an intimate space for leaders who need to be listened to deeply.

Jonathan Bennett is an advisor and executive coach for founders, CEOs and C Suite leaders who have a purpose in the world but need help solving their organization’s toughest obstacles. Jonathan takes his experience as a CEO, board member, and founder to his coaching. As a feminist and social justice advocate, Jonathan brings a progressive approach to his work so that clients always find a way out of even the most complex challenges. He resides in Ontario, Canada with his family and two dogs. A published author, he’s written seven literary books.

Topics Discussed:

• Transitioning from Corporate to Coaching Business
• Importance of Networking and Building Relationships
• Strategic Business Development Specific to Coaching Practices
• The Impact of B Corp Certification
• The Role of Social Media

Timestamps:

03:49 Transitioned from supporting organizations to coaching leaders.

09:39 New coaches face challenges in client acquisition.

12:27 Consistent business development efforts lead to success.

14:21 Focus on building relationships and offering value instead of just selling services.

18:19 Importance of having variety and seeking diverse opportunities in work.

23:38 Offer free services and ask for referrals.

25:42 Promoting website and LinkedIn for coaching inquiries.

Episode Resources:

Clearly Then Inc. | Website

Clearly Then Inc. | LinkedIn

Jonathan Bennett | LinkedIn