The Journal. Testosterone Clinics Sell Virility. Side Effects Sometimes Included.
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Sep 11, 2024 
Rolfe Winkler, a reporter for the Wall Street Journal, dives into the booming testosterone therapy industry. He highlights the allure of increased vitality and libido but warns of serious side effects like infertility. Rolfe discusses the marketing tactics behind testosterone clinics and shares personal stories of men who experienced both benefits and unexpected health issues. He urges the need for awareness as this lucrative market expands, encouraging listeners to consider the long-term implications of hormone treatments.
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Marketing of Testosterone Therapy
- Testosterone therapy became more widespread after AbbVie's ad campaign broadened its appeal beyond treating hypogonadism.
- The campaign targeted men experiencing low energy or libido, suggesting TRT as a solution.
Clinics and TRT Prescriptions
- Men's health clinics and telehealth providers fueled the rise of testosterone prescriptions.
- These clinics often bypass advertising regulations faced by pharmaceutical companies, avoiding detailed risk disclosures.
"Optimal" vs. "Normal" Testosterone
- Testosterone clinics often promote the concept of "optimal" testosterone levels, exceeding the traditional medical definition of "normal."
- This encourages men with normal levels to seek TRT, promising enhanced performance.