Relationships Rule Crafting Compelling Stories: Mickie Kennedy’s Media Insights | RR269
Today, we're diving into the world of press releases and media relations with Mickie Kennedy, the founder and president of eReleases. Celebrating 25 years in the business, Mickie has witnessed the evolution of the press release industry firsthand.
Join us as we explore the differences between traditional newswires and article-based newswires, uncover the secrets behind creating newsworthy press releases, and learn why an amazing quote can make all the difference in captivating journalists. Mickie will share invaluable tips for small businesses on how to gain national media attention and build strong relationships with local media outlets. Plus, we’ll touch on the challenges of modern media landscapes and the importance of a unique selling proposition in your pitches.
Whether you’re a small business owner, entrepreneur, or coach, get ready to take notes—Mickie’s insights could transform how you approach media relations. And don't forget, Mickie’s rainbow glasses aren't just a style statement—they're a symbol of his colorful and impactful career.
Stay tuned for an enlightening conversation!
In this episode you will learn:
- The differences between traditional newswires like Business Wire and PR Newswire, and article-based newswires such as the Associated Press and Reuters
- How building relationships with local media is crucial for small businesses to gain visibility and credibility.
- The importance of focusing on the story behind your data to make your press releases newsworthy and engaging for journalists.
- Strategies for small businesses to build lasting relationships with local media by regularly reaching out with captivating pitches and maintaining persistence.
- Mickie’s insights on book marketing, especially for self-published and smaller authors
You can reach Mickie at: eReleases2@gmail.com
Website: https://www.ereleases.com/
LinkedIn: https://www.linkedin.com/in/publicity/
Facebook: https://www.facebook.com/ereleases.press.release.distribution
A little about me:
I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.
In appreciation for being here, I have a couple of items for you:
A LinkedIn Checklist for setting up your fully optimized Profile:
An opportunity to test drive the Follow Up system I recommend by taking the
3 Card Sampler—you won’t regret it.
Connect with me:
https://www.linkedin.com/in/janiceporter/
https://www.facebook.com/janiceporter1
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