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College sports are a multibillion-dollar business. Why aren’t athletes getting a cut?
Feb 1, 2024
Kevin Blackistone, ESPN panelist and Washington Post columnist, discusses the financial benefits received by college athletic directors compared to the lack of compensation for athletes. The podcast explores the racial dynamics of college sports, proposes solutions such as separate business models for football and basketball, and emphasizes the need to support the well-being of college athletes.
23:44
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Quick takeaways
- College athletes are not paid by schools despite generating billions of dollars in revenue, leading to concerns about racial and economic justice.
- Treating college football and basketball as separate entities from universities and establishing national college leagues could address the issue of exploitation and provide a more equitable framework for college sports.
Deep dives
The Big Business of College Sports
Collegiate sports, particularly men's basketball and football, have become massive revenue generators for colleges and universities. Despite the billions of dollars generated, the athletes themselves do not receive a cut of the profits. The money often goes to the high salaries of coaches, athletic directors, and conferences. This raises concerns about racial and economic justice, as a large majority of the revenue-generating athletes are black males. The current name, image, and likeness (NIL) policy allows athletes to make money off their brands, but it does not address the larger issue of compensation and exploitation.
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