How to Win podcast with Peep Laja
Building a $15M+ Community - with Pavilion's Sam Jacobs
Dec 4, 2023
Entrepreneur Sam Jacobs, who built a $15 million community learning business, discusses leveraging LinkedIn for organic growth, creating sub-communities, and mistakes made after raising VC money. Key moments: Describing the company, issues with e-learning, cutting back, growing communities, advice for founders, and lessons learned.
25:03
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Quick takeaways
- Creating sub-communities within larger communities promotes engagement, empowerment, and helps maintain intimacy while scaling and growing.
- Multi-level marketing approaches, leveraging platforms like LinkedIn, and adapting to changing circumstances are key lessons in building a successful community.
Deep dives
Scaling and Growing Communities Through Sub-Communities
One key insight from the podcast is the importance of creating sub-communities within larger communities to enable scaling and growth. This concept is exemplified by Weight Watchers and CrossFit, where local gyms allow members to feel connected to a broader community while also having their smaller, more intimate group. By giving recognition and status to sub-community members, such as Weight Watchers ambassadors, a sense of belonging and loyalty is fostered. This strategy of sub-communities empowers members, promotes engagement, and helps communities maintain their intimacy even as they grow larger.
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