Whatever the reason may be, the average person's self esteem is lower than it has ever been in history. While it's not great to hear that people are feeling worse and worse about themselves, persuaders can use this to their advantage. In this episode, Kurt and Steve discuss how to use esteem and ego to build long lasting and profitable business relationships. They also cover a recent article from the Harvard Business Review that will change your perception of how to brand your products and services.
