#349: The Navy SEAL Art of War: The World's Most Elite Forces Leadership Lessons with Rob "Chief" Roy

Rob "Chief" Roy is a highly accomplished veteran with over 25 years of service in the U.S. Navy, including 21 years as a Navy SEAL. He spent more than a decade as a member of SEAL Team Six, a premier anti-terrorism and maritime interdiction unit, playing a critical role in the Global War on Terror (GWOT). Rob held the position of Leading Chief Petty Officer within the Naval Special Warfare (NSW) Motivators, where he was responsible for recruiting, mentoring, and developing over 500 future SEALs. During his military career, he worked closely with elite units such as the U.S. Army Special Forces, the CIA, and U.S. Customs.

Rob retired from active duty in 2005 and quickly transitioned into the world of business and leadership development. He founded Special Operations Training Group (SOT-G), a company focused on providing leadership solutions that help clients operate safely and effectively in high-pressure environments. His leadership philosophy, drawn from his SEAL experience, emphasizes discipline, teamwork, and decision-making under stress—skills he imparts to corporate leaders and organizations.

In 2007, Rob became a sought-after resource for the Young President's Organization (YPO), where he developed the Leadership Under Fire program. This initiative, which earned the YPO-WPO Best of the Best Award four out of seven years, focuses on teaching executives how to lead in challenging situations, much like Navy SEALs do in the field.

Rob has appeared on major media outlets such as Bloomberg TV, Fox News, and NBC, and has been featured in Business Insider, TheStreet.com, and Inc. He is the author of Leadership Lessons of the Navy SEALs and the forthcoming The Subdued Trident: Journey of the Invisible Warrior. His unique perspective on leadership, shaped by his extensive military background, is a cornerstone of his training programs and public speaking engagements.

In addition to his business ventures, Rob is also passionate about wildlife conservation. In 2013, he traveled to South Africa to combat rhino poaching, an effort documented by Animal Planet. His team's work significantly reduced the threat to the rhino population, showcasing his leadership in yet another high-stakes environment.

Rob’s contributions to both the military and civilian sectors have earned him numerous accolades, including induction into the Martial Arts Hall of Fame in 2014 by the World Wide Martial Arts Council (WWMAC). His blend of military precision and entrepreneurial spirit continues to inspire and transform the lives of individuals and organizations through his seminars, workshops, and speaking engagements across the country.

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