The Company Road Podcast E42 Carolyn Butler-Madden - Driving profit through purpose: Transforming your business into a force for good
‘’What matters to me is helping businesses realise their full potential to be a force for good in the world. Because I truly believe that this is the untapped potential of business.’’- Carolyn Butler-Madden
In this episode you’ll hear about:
- Carolyn's career journey: Carolyn delves into the roots of her beliefs and lets us into the key experiences that inspired her to champion purpose driven approaches in business.
- The missing role of love in business: An opportunity for untapped potential, to connect things you love and enjoy into your world of work.
- Transitioning from marketing to purpose-driven strategy: Recognising the power that businesses and brands have to solve society's biggest challenges and in turn attract people that want to support them.
- How to start these bigger conversations: Turning passion and strategy into action by taking the first step.
- Connecting to the why: Identifying your unique identity, looking beyond short-term marketing strategies into building a long-term authentic purpose strategy.
Key links; Carolyn’s book, For Love and Money https://www.amazon.com.au/Love-Money-profit-purpose-business-ebook/dp/B09JK9JM52
South by Southwest https://www.sxsw.com/
Danielle Owen Whitford https://www.linkedin.com/in/danielle-owen-whitford/?originalSubdomain=au
Pioneera https://pioneera.com/
Melanie Greblo https://www.linkedin.com/in/melaniegreblo/?originalSubdomain=au
Scriibed https://scriibed.com/
Dr. Kyle Turner https://www.linkedin.com/in/kyle-turner1111/?originalSubdomain=au
Pearlii https://www.pearlii.com/about
Bea Boccalandro on Job Purposing https://www.youtube.com/watch?v=qqzkhdmkod0
Carolyn (https://www.linkedin.com/in/carolynbm/?originalSubdomain=au) believes in a world where business is a force for good and brands drive profit through purpose.
An inspiring speaker, award-winning author, podcast host, and a contributor to media publications including Forbes Australia, CEO Magazine, CEO World Magazine, CMO, Marketing, B&T, Smart Company, Women’s Agenda, Retail World and Inside FMCG; Carolyn’s mission is to make meaningful purpose vital in business.
Her second book “For Love & Money” was awarded best Social Responsibility book in the 2022 Australian Business Book of the Year Awards. Her first book, Amazon bestseller, Path-To-Purpose, was Australia’s first on Cause Marketing.
Carolyn walks the talk. Through her B Corp Certified Consultancy, “The Cause Effect”, she helps businesses of all types and sizes navigate their path to purpose and unlock the full potential of their people, organisation and brand.
Our host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (
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