Video Creators
How to ACTUALLY Gain Momentum on your YouTube Channel
Nov 20, 2023
The podcast discusses the importance of attracting returning viewers to your YouTube channel. It explores strategies for gaining momentum, retaining first-time viewers, and connecting with strangers through primal branding. The hosts also emphasize the significance of planning, experimenting, and connecting emotionally with viewers. They highlight the role of authenticity and pacing in videos, as well as the potential for explosive growth. The podcast also mentions YouTube's shopping functionality updates and improvements for content strategy and monetization.
46:09
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Quick takeaways
- Returning viewers are more valuable than subscribers and have a greater impact on channel growth.
- Creating emotional connections through titles, thumbnails, and authentic storytelling enhances viewers' likelihood to click on videos and explore more content.
Deep dives
Importance of Getting Viewers to Come Back
The podcast episode emphasizes the importance of getting viewers to come back to your content for long-term momentum. It discusses how to achieve this and the significance of the returning viewer metric in understanding the state of your channel. The returning viewer is seen as more valuable than just a subscriber and has a greater impact on the algorithm and channel growth. Strategies such as discoverable content and focusing on new viewers are explored to close the back door and convert first-time viewers into returning ones.
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