Taking Swift Action to Protect Your IP with SwiftPaws’ Meghan Wolfgram

In this episode, Branddy speaks to Meghan Wolfgram, Founder and CEO at SwiftPaws, a health and wellness lifestyle brand for pets. They talk about how SwiftPaws was created, Meghan's time on Shark Tank, and how they're combating the scams and counterfeits that have popped up since. They also discuss the need for IP protection early on, the processes for getting counterfeits removed, how counterfeit products can be a danger to customers, and advice for entrepreneurs on how to better protect their IP.

Topics discussed:

• How Meghan created SwiftPaws and brought her product to life, and what it was like pitching on Shark Tank.
• The importance of securing IP protection first before bringing your product into the world.
• The types of scams and frauds that SwiftPaws has had to contend with, as well as counterfeit products that have cropped up.
• How the Amazon Patent Evaluation Express (APEX) program works, and how Meghan was able to get a counterfeit product removed.
• How counterfeit products can not only fool customers but can endanger them as well due to a disregard of safety procedures. 
• Why Meghan relies on both a strong legal team and her investors for guidance and help if something goes wrong.
• Advice to other entrepreneurs around IP protection, and to know the policies and procedures of the channels you're selling through.