Ep 54: A Simple Strategy to Add a New Revenue Stream to Your Business
Feb 12, 2025
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Adrian Vonarx, a print-on-demand expert, guides entrepreneurs on how to create and sell physical products without hefty upfront investments. He shares four key steps to success: finding a profitable niche, crafting appealing product designs, establishing a user-friendly Shopify store, and mastering marketing strategies through social media. Adrian highlights the power of automation, the necessity of validating product ideas, and the effectiveness of an email list for long-term success. It's a must-listen for anyone wanting to diversify their revenue streams!
Print on demand enables entrepreneurs to sell custom products without upfront inventory, utilizing tools like Shopify for streamlined operations.
Effective marketing strategies, including social media and email campaigns, are essential for attracting and retaining customers in print on demand.
Deep dives
Introduction to Print on Demand
Print on demand is a business model that allows individuals to create and sell custom products without the need for large upfront investments in inventory. This approach offers flexibility, as products are only made after a customer places an order, which significantly reduces financial risk. Entrepreneurs can start a wide variety of product lines including apparel, mugs, and wall art without the constraints of traditional manufacturing processes. This method can be managed from home and is largely automated, freeing business owners to focus on marketing and sales.
The ELA Method for Beginners
To simplify the process for newcomers to print on demand, a structured approach known as the ELA method is recommended, which stands for brand, designs, website, and marketing. The first step is identifying a niche and target audience to ensure products resonate with potential customers. Next, designing products based on successful existing designs can streamline the creative process; entrepreneurs can use tools like Canva to create eye-catching visuals. Finally, setting up an online store on a platform like Shopify allows for easy integration with print on demand services, making it easier to manage orders and inventory.
Effective Marketing Strategies
Marketing is crucial for attracting customers to a print on demand business. A recommended strategy is to establish one primary social media platform for customer acquisition and a secondary platform for retention, with email marketing highly effective for nurturing leads and encouraging repeat purchases. By mastering just one platform, entrepreneurs can build a loyal audience and increase sales without spreading themselves too thin across multiple channels. Additionally, leveraging social media growth tactics and paid advertising can significantly boost visibility and sales.
Niche Selection and Design Research
Choosing the right niche is fundamental for success in print on demand, and it should align with personal passions and market demand. The three Ps of niche selection include passion, proficiency, and profitability, guiding entrepreneurs to pick an area that not only excites them but also has a dedicated audience. Once a niche is identified, conducting design research helps identify trends and best-selling products, allowing for strategic creation of merchandise that appeals to the target demographic. Utilizing competitor analysis, marketplaces, and social media can provide valuable insights into what works, ensuring that new designs have potential for high demand.
In today's episode, we dive into the world of print on demand and how entrepreneurs can create and sell physical products without needing massive warehouses or upfront inventory costs. This episode is a little different from our usual focus on digital products, but it's an incredible opportunity for anyone looking to add an extra revenue stream to their online business.
Our guest, Adrian Vonarx (@ecomlegendsacademy), is an expert in print on demand and walks us through the four essential steps to launching a successful business in this space. He breaks down how to choose a profitable niche, design products that resonate with your audience, set up a simple yet effective Shopify store, and market your products using social media and email marketing. We also cover how to validate product ideas, the best platforms for research, and the importance of an owned platform like an email list to build long-term success.
Adrian shares actionable strategies for beginners, emphasizing that you don’t need a large audience to make this work. He also talks about the power of automation and how print on demand allows you to focus on sales-generating activities while outsourcing fulfillment. If you’ve ever thought about launching a merch line, selling apparel, or testing out a product idea without the risk of traditional inventory, this episode is for you.
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