Cash Flow Positive
Part 2: Pricing Strategies that Will Change Your Revenue with Jake Cohen
Are you pricing your short-term rental based on facts—or just following what everyone else is doing?
In today’s episode of the Cash Flow Positive podcast, Kenny Bedwell sits down with Jake Cohen, founder of Step By Step BNB and a seasoned revenue manager overseeing 300+ listings. Together, they unpack the real strategies behind sustainable revenue, debunking myths and simplifying key concepts like RevPAR, booking windows, and market dynamics.
Jake breaks down the difference between pricing for high and low seasons, why most hosts underestimate the power of good photography, and what it really means to “be booked first” when it matters most. He also explains how to calculate and interpret RevPAR, set minimum night stays with intention, and use tools like PriceLabs to monitor real-time market behavior.
If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review and subscribe today! Listen now and enjoy!
In This Episode You'll Learn:
- Why RevPAR is Jake’s #1 metric for STR health
- How to adjust your pricing based on seasonality and demand
- Why minimum night stays should change based on booking windows
- What most hosts get wrong about high vs. low season pricing
- How to calculate your property’s RevPAR (and why it matters)
- Why listing optimization is just as important as price strategy
- How to simplify your pricing—and book more with less effort
- And much more...
Resources:
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