Sales Transformation #395 S2 Episode 264 - EASY-PEASY! How To Deliver A Quick And Impactful Story
WHY MAKE IT SO COMPLICATED?
A lot of sellers do not engage in storytelling because they think it complicates things when it is not.
Ravi is back to talk about how you can create an impactful story with a 10-day 60-second video challenge using the PSA method. Discover how you can do this in 4 easy steps only here in the latest episode of Sales Transformation!
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EPISODE HIGHLIGHTS
Why reps don't apply storytelling
“The first one is a belief that you're not an innate storyteller. There's this belief that it's not a skillset or a muscle that can be worked on. You're either born with it, or you're not, and I don't believe it. My opinion, that's not the truth. I believe it's something you can obtain.”
Try the PSA method
“You've got to use a specific method, and this method is called the PSA method to share the story. And now a great dude called Victor Antonio calls this the SPAR framework and different people call it the P framework. Whatever it is, but I believe in it as a PSA method, point, story, audience impact.”
4 easy-peasy steps of storytelling
“You're going to give the context, the conflict, the turning point, and the transformation, and then you're gonna head to why this is important to the individual watching this video today.”
Less is more
“It's about plucking the moral of the story from that and aligning it with a million dollar problem.”
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