Katelyn Bourgoin's The 5 F’s of Creating Un-Ignorable Content (CEO, Customer Camp)

Did you know your thumbs travel two marathons a year scrolling through social media, news articles, and shopping sites on your phone? 👍

Katelyn Bourgoin, CEO of Customer Camp, explains why creating thumb-stopping content is tricky:

"A lot of marketers struggle with getting people to stop scrolling. There are a lot of people who are competing for that kind of initial attention. If you can't capture people's attention in five seconds, they're already gone and doing something else."

It’s why Katelyn came up with the 5 F’s of creating un-ignorable content to help you grab your target buyer’s attention and get them to pay attention to your marketing.

In this Marketing Powerups episode, you’ll learn:

1. The 5 F's of attention.
2. Real-world examples of each of those F's.
3. One piece of tip that helped accelerate Katelyn's career.

🎉 About Katelyn Bourgoin

Katelyn Bourgoin is the CEO and Lead Trainer at Customer Camp, a company dedicated to helping its clients better understand buyer psychology. Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer.’ She’s the creator of the Why We Buy newsletter, one of the top newsletters for marketers, according to Forbes.

🏆 Free powerups cheatsheet

Download a free powerups cheatsheet of Katelyn's 5 F's of un-ignorable content that you can fill in and apply the framework to your business right away.

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps and transcript

• 01:35 - Why creating thumb-stopping content is hard
• 05:22 - Fears: how to capture attention with fear
• 08:37 - FOBO: fear of being outdone
• 10:52 - Future me: helping people see what they become
• 12:56 - Nike’s ad that shows your true possibility
• 14:30 - How 42/Agency can help scale your growth
• 15:30 - Fables: telling stories that capture the attention
• 18:05 - Foreign: The Von Restroff Effect
• 22:30 - Faces: how to grab attention with faces
• 28:39 - A career power-up that’s helped Katelyn’s career