Rise to Fame

Jimmy Choo's rise in the fashion world is marked by his unique blending of traditional craftsmanship with modern design. Initially starting out in London during the 1980s, he opened his first shop in a derelict hospital and sold shoes at local markets, where he noticed a growing demand for his handcrafted footwear. His breakthrough moment came when British Vogue's accessories editor, Tamara Mellon, took notice of his work and collaborated with him to launch a ready-to-wear shoe brand focused on high-end craftsmanship. This partnership played a significant role in Choo's ascent, culminating in the brand's growing popularity among high-profile celebrities, including Diana, Princess of Wales, who famously wore his shoes to public events.