FULL COMP: The Voice of the Restaurant Industry Revolution The Connection Hack: Pepper Baumer on Building a Relationship-Based Empire
What if your factory was idling, your shelves were empty, and your business had just lost $15 million—and you still chose not to lay off a single person?
That’s the line Pepper Baumer drew. As the third-generation CEO of Crystal Hot Sauce, he inherited a 100-year-old legacy—and nearly watched it collapse under the weight of supply chain failure, market loss, and generational transition. But instead of shrinking, he stood firm.
In this episode, we get into the decision that nearly cost him everything—and why he says it saved the company. Pepper shares why one $100K social media experiment rewired their marketing strategy and how he’s introducing a century-old product to an entirely new generation.
This one’s for operators who believe legacy doesn’t mean stuck—and that people come before profit, even when it hurts.
To learn more about Crystal Hot Sauce, visit crystalhotsauce.com
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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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