Experts say policy changes are needed to cut New Zealand's skin cancer rates.
A new Public Health Communication Centre report calls for more mandatory shade, a ban on commercial sunbeds and mandatory product standards for sunglasses and clothing.
Lead Author Dr Bronwen McNoe says 500 people a year die of skin cancer and around 100-thousand people are diagnosed.
She says a survey shows kiwis are on board with the measures.
McNoe says between 80 and 90 percent of people agreed for the need for policy changes and investment.
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The Mike Hosking Breakfast