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Business, Spoken
Beeper Took On Apple’s iMessage Dominance. Now It’s Been Acquired
Apr 10, 2024
A chat app, Beeper, acquired by Automattic, known for WordPress and Tumblr. Beeper aimed to unite Android and iMessage but faced challenges with monetization and user acquisition. The acquisition highlights struggles of startups with tech giants and promotes open-source protocols.
06:13
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Quick takeaways
- Beeper challenged Apple's iMessage dominance by offering cross-platform blue bubble messaging on Android.
- Automatic's acquisition of Beeper aims to enhance messaging features and consolidate efforts in unified messaging platforms.
Deep dives
Beeper Acquisition by Automatic
The acquisition of Beeper by Automatic, known for being the parent company of WordPress and Tumblr, highlights the journey of the messaging app that mimicked Apple's Blue Bubble messaging on Android. Beeper's innovative approach aimed at connecting Android and iOS messaging ultimately led to its acquisition valued at $125 million. Despite initial challenges faced against Apple and limitations in user base, Beeper's integration into Automatic signifies a strategic move to enhance messaging features and consolidate efforts in unified messaging platforms.
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Discover
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