Artwrld Google DeepMind's Matthieu Lorrain on the 'Liquid' Future of Art
Nov 8, 2024
Matthieu Lorrain, Creative Lead at Google DeepMind, is a pioneer in digital innovation. He discusses the rise of 'liquid content' and its potential to reshape storytelling through generative AI, allowing personalized narratives while maintaining artistic integrity. The conversation highlights AI's transformative role in filmmaking, emphasizing collaboration between artists and technology. Lorrain also examines the importance of emotional engagement in art and explores the concept of the '10x creative,' showcasing how interdisciplinary approaches can amplify creativity.
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Liquid Content
- Matthieu Lorrain introduces the concept of "liquid content," where AI dynamically customizes content.
- This framework envisions a future where content adapts to audience context and interaction.
AI and Donald Glover
- Matthieu Lorrain discusses his collaboration with Donald Glover, using AI in filmmaking.
- Glover appreciates AI's ability to facilitate rapid experimentation and "make mistakes faster."
AI-Assisted Creativity
- Artists can use AI for both hyper-control and "treasure hunting" in their creative work.
- AI tools should allow for precise control, but also enable exploration and discovery.