Discover how Brett built a successful $1.3M/year design business as a one-person operation. He dives into his innovative subscription model and effective pricing strategies. Learn how he juggles a full-time job while launching a productized service and acquiring clients without paid ads. Brett shares tips on quickly testing ideas and improving design skills. Plus, hear about his unconventional daily routine that balances work and family, all while emphasizing the importance of believing in oneself.
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insights INSIGHT
Subscription Design As A Business Model
Brett runs a productized design service where clients subscribe to a monthly package instead of paying hourly.
This model lets him focus on design work and eliminate meetings or contractors for 20 clients.
question_answer ANECDOTE
Built And Launched In A Single Day
Brett launched DesignJoy in one day with a one-page Webflow site and a Trello board.
He ran the business while keeping a full-time job for 3.5 years and quit when revenue hit $80k/month.
volunteer_activism ADVICE
Use Fixed Packages With Unlimited Requests
Offer fixed, off-the-shelf packages with unlimited requests instead of hourly quotes.
Let usage vary while keeping price predictable so some clients pay more-per-hour and others less.
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In this episode, I meet up with Brett from DesignJoy so I could ask him how he built a $1.3M per year one-person business WHILE working a 9-5.
He reveals the secrets behind his pricing strategy, how he found his idea, and some actionable advice on how anyone can use this special business model to turn a single skill into a $1M/year business. Hope you all enjoy!
0:00 - Intro
0:52 - The $1.3M/year business model
1:24 - How he runs the business
2:06 - Finding the idea & building it
2:59 - Working a 9-5 while building the business
3:23 - Pricing strategy
4:10 - How to build a productized service with one skill
4:52 - Costs & tools
5:19 - Solopreneur marketing strategies
5:58 - How to find ideas & build them fast
6:40 - Starter Story Trial
7:14 - How to get better at design
7:56 - Day in the life / routine
9:10 - Advice for entrepreneurs
Follow Brett
🐦 Twitter - https://twitter.com/BrettFromDJ
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🐦 Twitter - https://twitter.com/thepatwalls
Sharing ideas that make money!
Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.
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