The Liquid Lunch Project From NFL Linebacker to Culture CEO: Joe Terry Plays to Win
In this episode, Matthew R. Meehan and Luigi Rosabianca sit down with Joe Terry, former NFL linebacker, Iron Man finisher (16x!), author of Surrender to Lead, and CEO of Culture Partners.
Joe breaks down how clarity, alignment, and accountability around purpose, strategy, and culture are the real levers for big business results. And yes, we get into what separates high performers, how to shift thinking from "below the line" to "above the line," and why repetition is the secret sauce of leadership.
What you'll learn in this episode:
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Why most leadership teams aren't actually aligned (even when they think they are)
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How to get your team on the same page…and keep them there
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The simple mindset shift that separates problem-solvers from finger-pointers
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How top leaders use repetition to hardwire purpose and values into company culture
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Ways to manage high performers without burning them out
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Why feedback (done right) can change everything
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How to measure culture and tie it to real business results
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The one word Joe says is the key to long-term success: consistency
Favorite Quote: "Above the line means you're taking accountability, responsibility, and action towards those things that you can control."
Who is Joe?Joe Terry is the CEO of Culture Partners. Before that, he was an NFL linebacker with the Seattle Seahawks. He's a 16‑time Iron Man finisher, speaker, and author of Surrender to Lead. Joe builds frameworks that help leaders get their people aligned, their mission clear, and their culture operating like a high‑performing machine.
Why you should listen:
If you're sick of miscommunication, misaligned priorities, or employees just punching in and punching out, this episode is for you. Joe gives you tools to make your team care, to get everyone pulling in the same direction, and to lead with purpose…not just metrics.
Connect with Joe:
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Website: https://culturepartners.com
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LinkedIn : https://www.linkedin.com/in/joe-terry
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