Cleared Hot - Powered By BRCC Brand Warfare, Bad Movies, and the Wet Boys | Jarred Taylor | Ep. 430
Jan 30, 2026
Jarred Taylor, Black Rifle Coffee executive and creator of online aviation projects, talks branding, creative workflows, and scale. He dives into AI tools for design and the rise of simulator culture. Hear about the Wet Boys digital squadron, virtual airshows, and BRCC motorsports plans.
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Protect The Core When Scaling
- Building a brand requires protecting the core that made it work while scaling deliberately.
- Jarred warns growth often dilutes identity and most brands fail from losing their origin focus.
Pilot AI Prompts Like Flying
- Use iterative prompts and pilot AI like flying an aircraft to reach precise design outputs quickly.
- Upscale AI images and convert to vectors, then fix the final 5% by hand in Illustrator.
From Sketch Pads To Hourly Vectors
- Jarred described his old illustrator workflow with an artist sending pencil sketches, which took days to finalize.
- He contrasts that with current AI-aided workflows that produce vectors in under an hour.